Viewing by month: February 2010
Full List of FOWA Miami 2010 Session Notes
FOWA Miami 2010 provided a wealth of great information which I have posted across 13 posts on this site. In order to provide people an easy way to find them all, I created this listing of every post from main conference sessions and two workshops I attended from which I have notes As you will notice, this was a fantastic conference and I highly recommend it to anyone considering events to attend next year. Catch the full list below the break.
After a brief break, Ryan Carson welcomed Karsten Januszewski (@irhetoric) of Microsoft to the stage to discuss services. Services have become ubiquitous on the web and most sites are now taking advantage of some service of some sort. Karsten encourages you to open up your site via services because it allows innovation to happen that you didn't think was possible. This innovation can drive traffic and increase loyalty. You should give thought to your services strategy and not just "tack it on." Not surprisingly, Karsten uses Twitter as an example of a company that thought threw their service architecture from the get-go.
Following a discussion between Ryan Carson and David Recordon of Facebook, Mike McDerment of Freshbooks was introduced. Ryan says he has taken Freshbooks from just him to about 40 people and is going to discuss some of how he did this. Mike says the marketing and awareness are a much harder part of building your web application business than the technical aspects. He plans on discussing some metrics that help you understand the success you are having and build upon it.
Alex Hunter (@cubedweller) spoke at FOWA Miami 2010 about marketing and branding your site. He says that most developers think marketing is the "cancer on the nutsack of creativity." He says you cannot afford to ignore your brand and you, as a developer, should care and think about marketing more than you do. The Internet is now creating applications and platforms that allow users to directly connect with brands.
Next up at FOWA Miami 2010 was Alax Payne who was originally part of the platform team at Twitter and he will be speaking about making your web application faster and more secure with functional languages. Alex has been working on Twitter since just a few months after it was conceived. He also co-authored the Programming Scala book for O'Reilly. Alex says, "Its time to learn something new." Tools like Ruby on Rails are new but not "radically new" - he recommends learning a functional language for something completely new.
